Feature-function-benefit selling presentations are effective because they work. For the purpose of brevity I will refer to it as “FFB” in this article. A professional sales training program will include…
When its time to give your next sales presentation, here are my favorite tips for delivering powerful, charismatic, and engaging sales presentations. #1 – PLANT YOUR FEET SQUARELY ON THE…
Most presentation text books talk about the importance of having a single purpose for your presentation. While I understand the logic, the fact is presentations, like life, are messy. Rarely…
Why is it that some speakers captivate an audience from the very start of their presentation while other speakers don’t? Great presenters have structure to their presentations and a consistent…
If you have been involved in giving PowerPoint presentations, either for business and marketing purposes or in an educational context, you will be well aware of the importance of good…
Salespeople should know that a walk around isn’t just a presentation, it is a chance to discover the customer’s needs and turn your product or services features into a benefit…
What sets the best presentations and briefings apart from the mediocre ones? It’s the presenter of course. No amount of slides and no script can do what the presenter themselves…