As a practitioner and student of Small Business Marketing, I was recently contemplating ways to enhance my business. I found it fascinating to realize that over 95% of my customers and hot prospects were Baby Boomer’s who own a small business. With this group identified as my target demographic, it was important to understand them …
Feature-function-benefit selling presentations are effective because they work. For the purpose of brevity I will refer to it as “FFB” in this article. A professional sales training program will include this important technique in some form or another. You may see it referred to by a slightly different name, such as feature-need-benefit or another closely …
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By virtue of this meeting, I believe my audience are a crop of aspiring and emerging entrepreneurs who are ready to take their world by storm. So, I don’t see myself speaking to some young ladies and gentlemen (as the case is), but with young entrepreneurs who will grow to become business giants in few …
In the early part of the twentieth century there was a famous and powerful Master Mind group referred to as the “Big Six”. These men were of Chicago and its members consisted of Wm. Wrigley Jr., owner of the chewing gum business that has his name even today with an income of over $15,000,000 per …
The successful female operated businesses know the meaning of a true business owner, “One who carries out to conduct a business assuming complete control and danger,” is not gender specific, it is not surprising that most entrepreneurs are men. Lots of women merely do not have the time to start a company due to the …
Successful Women Entrepreneurs Today In A Competitive World Read More »
When its time to give your next sales presentation, here are my favorite tips for delivering powerful, charismatic, and engaging sales presentations. #1 – PLANT YOUR FEET SQUARELY ON THE FLOOR How you hold your physical body during your sales pitch communicates a tremendous amount of information about you to your audience. Studies have shown …
Tip 1: Make a list of objectives that you want to achieve before starting the process. You don’t want to limit your idea and thought process, but you do want to define objectives to accomplish. When it comes to PR brainstorming, your goal is to come up with a list of the most important story …
The formation of abstract ideas While thought and ideas, like language, originate from labour, men likewise develop their thinking and their ideas in the course of the whole of their social activity. Writing of the development of ideas or of human consciousness for the peculiarity of human consciousness is that man is conscious of things …
Most presentation text books talk about the importance of having a single purpose for your presentation. While I understand the logic, the fact is presentations, like life, are messy. Rarely as a presenter are we trying to satisfy just one need. There are several important priorities we need to consider and for that reason, I …
Improving Presentations – The 5 Purposes of a Presentation Read More »
1. Being in control: The best thing about an entrepreneur is that he is in absolute control of his life. He does not have to report to anybody. He can take a vacation any time he feels he needs one. He gets to decide what can happen in his venture. Best of all, nobody can …
