Understanding Feature-Function-Benefit Presentation

Feature-function-benefit selling presentations are effective because they work. For the purpose of brevity I will refer to it as “FFB” in this article. A professional sales training program will include this important technique in some form or another. You may see it referred to by a slightly different name, such as feature-need-benefit or another closely …

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Successful Women Entrepreneurs Today In A Competitive World

The successful female operated businesses know the meaning of a true business owner, “One who carries out to conduct a business assuming complete control and danger,” is not gender specific, it is not surprising that most entrepreneurs are men. Lots of women merely do not have the time to start a company due to the …

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Shamus Brown’s Top 5 Sales Presentation Tips

When its time to give your next sales presentation, here are my favorite tips for delivering powerful, charismatic, and engaging sales presentations. #1 – PLANT YOUR FEET SQUARELY ON THE FLOOR How you hold your physical body during your sales pitch communicates a tremendous amount of information about you to your audience. Studies have shown …

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Improving Presentations – The 5 Purposes of a Presentation

Most presentation text books talk about the importance of having a single purpose for your presentation. While I understand the logic, the fact is presentations, like life, are messy. Rarely as a presenter are we trying to satisfy just one need. There are several important priorities we need to consider and for that reason, I …

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