With large nationwide chains that dominate the market, small hardware stores sometimes have a difficult time being competitive. The key is to find a unique selling proposition for your business and to capitalize on it so customers see the value in choosing you over one of the bigger stores. Here are some great ways to …
Rahab was a Bible woman entrepreneur who lived in the city of Jericho. She was a Cannanite who also operated an inn where visitors to the city (probably mostly men) would stay. She worked with flax, a type of fiber that was used for ropes and cloth. This woman of the Bible would have been …
7 Top Tips From the Bible Business Woman Rahab for Today’s Woman of God Read More »
The statement of intent is an excellent sales tool for establishing a number of things right at the beginning of your sales presentation. Firstly and most importantly it is used to calm your clients down and make them feel more comfortable about being on a Timeshare or Holiday Club presentation. Once you have collected your …
Timeshare Sales Techniques – The Statement of Intent Read More »
Introduction: In this article I will cover the biblical admonitions regarding the obtaining of wealth, a brief biological sketch of Napoleon Hill, followed by a survey of his ideas on business success. The reader will be amazed at some of Hill’s brilliant and at the same time common sense ideas of obtaining wealth. This section …
A Twenty First Century Christian Review of Napoleon Hill’s "Think & Grow Rich" Part One Read More »
It’s important to remember, regardless of what you’re selling, is that you’re clients are going to buy you before they even think about what you’re selling – especially if you’re a sales consultant. The best way for people to like you, the best way for them to buy you is in most cases, not to …
Should a Marketing Coach Use a PowerPoint Presentation? Read More »
In the summer of 2008 a tall. well dressed man walked into my office to inform me about a new investment opportunity. It was an investment in a new type of online business and as he explained the prospectus he was going to leave with me, he made a very memorable point. My objection to …
As a practitioner and student of Small Business Marketing, I was recently contemplating ways to enhance my business. I found it fascinating to realize that over 95% of my customers and hot prospects were Baby Boomer’s who own a small business. With this group identified as my target demographic, it was important to understand them …
Feature-function-benefit selling presentations are effective because they work. For the purpose of brevity I will refer to it as “FFB” in this article. A professional sales training program will include this important technique in some form or another. You may see it referred to by a slightly different name, such as feature-need-benefit or another closely …
Understanding Feature-Function-Benefit Presentation Read More »
By virtue of this meeting, I believe my audience are a crop of aspiring and emerging entrepreneurs who are ready to take their world by storm. So, I don’t see myself speaking to some young ladies and gentlemen (as the case is), but with young entrepreneurs who will grow to become business giants in few …
In the early part of the twentieth century there was a famous and powerful Master Mind group referred to as the “Big Six”. These men were of Chicago and its members consisted of Wm. Wrigley Jr., owner of the chewing gum business that has his name even today with an income of over $15,000,000 per …
