If you want to build up your brand as an authority in your niche, one of the most effective ways is to answer people’s questions and solve their problems. 

Quora is a great place to answer questions on different topics, so you can choose this network for your marketing purposes. Just choose the questions under your brand’s niche and market your service or product strategically. 

So learn here how to use Quora for marketing strategy, from creating the perfect profile to submitting the best answers.

How to Use Quora For Marketing Strategy?

Nowadays, marketing strategies are changing due to rapid technological improvement. Most marketers now rely on social media marketing to brand their business. Quora is one of the best platforms for marketers, so follow the different strategies to succeed. 

1. Create Your Professional Profile

First of all, you have to create a Quora profile using your email address or by connecting your Facebook or Twitter account. 

Then decorate your profile with the necessary information, that is how audiences find it useful and professional. After clicking the profile editing option, you will be able to add or edit the following things. 

• Edit your name
• Add your headline
• Include short bio
• Add personal website link
• Profile credentials and highlights
• Change your profile picture
• Edit your topics
• Write about description

This is the first step of your quora marketing strategy.

2. Know Your Brand And Audiences

Probably you already know your brand clearly, and then you also have to know your brand audiences too. Help them to reach your content easily by optimizing well. 

What they actually want to know and how could their problems be solved you should learn about it. Not all Quora marketing strategies will work great for all, so apply different ones to choose the best. 

3. Find And Follow Topics Related To Your Industry

Follow topics that are most relevant to your business. To find your desired topics, use the search box at the top and start typing your targeted keyword.

Once you have done, Quora will give you instant suggestions based on what you enter on the search bar. Click over the topic and tap the “Follow Topic” button to get the latest activity for that particular topic.

4. Answer Questions That Are Relevant 

Quora is the place to answer questions, and marketers make relevant answers as a marketing strategy. For example, a lot of users ask questions related to hosting services, where you can promote your hosting brand by answering them. 

But make sure that your answer is relevant and make value by solving the user’s problems. Don’t always try to promote your business, instead create trust by providing amazing answers. 

5. Submit Questions

Do not focus only to provide answers to others’ questions. Sometimes you should ask questions to others strategically. If you can do it perfectly, you will see your audiences are giving answers and promoting what you actually wanted to promote. 

You can also ask questions to learn more about your topic. You can ask experts to make answer your question. There is an option available to make requests to experts. 

6. Drive Traffic To Your Site

If you are making questions and answers regardless on Quora, it will increase your brand awareness depending on your marketing strategy. But you can get instant visitors to your website by placing your website link on posts as well as bio. 

You should always try to create value while making links to your website. Do not do it more frequently, you can add a link once every 5 / 6 post. You can drive traffic to your site just by using your website name. 

7. Earn Backlinks From Other Sites

While you continuously make quality content, you probably will get links from authority websites to your Quora answers as references. It will bring you more viewers, and they could be your potential customers in the future. 

More and more visitors always help you to get fast quora upvotes, which represents the content quality and strength. 

8. Insert Outbound Links To Create Value

Make some links to authority sites as a source or references, which is another level marketing strategy. Your content will be more reliable to readers when they find a strong source behind your content. 

You can also link your website, which can create exact value. In this way, you can get two benefits simultaneously. Firstly, your audiences will get more value from your content on Quora, and secondly, you will probably get a few website visitors.

9. Suggest Edits To Top Answers

You can ask another user to edit their answers after getting viral on Quora. To make a request, first, you have to edit their content and which area you want to update. If they accept your request after getting a notification, their suggested posts will be updated. 

It could be an effective marketing strategy, but there is a lower chance to accept such requests from content owners. Only they will allow an update of their posts, while it can add value to their content. 

10. Use Quora Spaces

Quora Spaces are communities that share common interests within similar topics. This unique feature permits you to share content on the topic from around the web and answer questions.

Once you have joined a Space, you will start getting updates on all the content posted on the particular Spaces feed. This is nearly similar to a Facebook group, but there are some differences. 

For example, Space owners can specify the members who can contribute content and make regarding activities.

Bottom Line

We hope this guide will help to understand how to use Quora for marketing strategy. There could be a few more strategies left, but the most effective strategies are included here. Try different Quora marketing strategies and choose the best ones for you.

Quora is one of the most popular social platforms, and it is growing big day by day. So it will be a wise decision to make your campaign through this platform.