Student Readings

Speech Presenting – Seven Ways to Tailor Your Speech to the Audience

Every speech has an audience and every audience is different. Tailoring your next speech to its audience is as important as the content in the speech. So how do you connect with an audience so your message matches their expectations, wants and needs and you get your message across effectively. Here are the Seven Strategies …

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How to Convert a PowerPoint Presentation Into an Animoto Video

Most people know how to create a PowerPoint presentation, but many don’t realize that the same presentation can easily be converted into an Animoto video, which can be posted on YouTube and used as a source of video marketing. The following information will identify how this is easily accomplished. When creating a PowerPoint file I …

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RV Sales Training – How to Use Trial Closes to Sell More RVs

Often times customers have hidden objections that they will not share with a sales person unless they are directly asked a question. These obstacles directly affect our ability to close effectively with minimal negotiations. Discovering and closing on these objections is critical to the sale. The key to this process is to ask High Quality …

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How To Grab And Keep Audience Attention During A Presentation

One of the most important challenges for a presenter is first grabbing and then keeping the attention of an audience. If the presenter is unable to do this, the presentation might not succeed, no matter how valuable the content might be. When a presenter is waiting for his turn and slyly looks over the crowd …

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Timeshare Sales Techniques – The Statement of Intent

The statement of intent is an excellent sales tool for establishing a number of things right at the beginning of your sales presentation. Firstly and most importantly it is used to calm your clients down and make them feel more comfortable about being on a Timeshare or Holiday Club presentation. Once you have collected your …

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Understanding Feature-Function-Benefit Presentation

Feature-function-benefit selling presentations are effective because they work. For the purpose of brevity I will refer to it as “FFB” in this article. A professional sales training program will include this important technique in some form or another. You may see it referred to by a slightly different name, such as feature-need-benefit or another closely …

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Shamus Brown’s Top 5 Sales Presentation Tips

When its time to give your next sales presentation, here are my favorite tips for delivering powerful, charismatic, and engaging sales presentations. #1 – PLANT YOUR FEET SQUARELY ON THE FLOOR How you hold your physical body during your sales pitch communicates a tremendous amount of information about you to your audience. Studies have shown …

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Improving Presentations – The 5 Purposes of a Presentation

Most presentation text books talk about the importance of having a single purpose for your presentation. While I understand the logic, the fact is presentations, like life, are messy. Rarely as a presenter are we trying to satisfy just one need. There are several important priorities we need to consider and for that reason, I …

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