Feature-function-benefit selling presentations are effective because they work. For the purpose of brevity I will refer to it as “FFB” in this article. A professional sales training program will include this important technique in some form or another. You may see it referred to by a slightly different name, such as feature-need-benefit or another closely …
Understanding Feature-Function-Benefit Presentation Read More »
When its time to give your next sales presentation, here are my favorite tips for delivering powerful, charismatic, and engaging sales presentations. #1 – PLANT YOUR FEET SQUARELY ON THE FLOOR How you hold your physical body during your sales pitch communicates a tremendous amount of information about you to your audience. Studies have shown …
Most presentation text books talk about the importance of having a single purpose for your presentation. While I understand the logic, the fact is presentations, like life, are messy. Rarely as a presenter are we trying to satisfy just one need. There are several important priorities we need to consider and for that reason, I …
Improving Presentations – The 5 Purposes of a Presentation Read More »
Why is it that some speakers captivate an audience from the very start of their presentation while other speakers don’t? Great presenters have structure to their presentations and a consistent format they use to ensure fabulous presentations every time they speak to a group. Great presenters understand that individuals within the audience have different learning …
Powerful Presentations: 4 Easy Steps to Making Interesting Presentations Read More »
If you have been involved in giving PowerPoint presentations, either for business and marketing purposes or in an educational context, you will be well aware of the importance of good communication with your audience. Having to stay beside the computer in order to move the slides on can really hamper this, and you may often …
Salespeople should know that a walk around isn’t just a presentation, it is a chance to discover the customer’s needs and turn your product or services features into a benefit for that customer. Learning good selling techniques takes practice and learning how to give a “walk around” sales presentation is essential to the sales process. …
What sets the best presentations and briefings apart from the mediocre ones? It’s the presenter of course. No amount of slides and no script can do what the presenter themselves can for an audience: communicate powerfully and persuade. Real presentation skill is about showing your audience something that’s not on the slides, not on the …
Leaving the Script Behind: How to Power Up Your Presentation Like the Pros Read More »
In commercial real estate, you will undertake a variety of presentations, in a variety of circumstances. Most of them are business-like in nature, focusing on the needs of the tenant, the property buyer, or the property seller. Get to the core issues Each of these groups has unique property requirements and points of focus. It …
How to Do a Sales Pitch in Commercial Real Estate Read More »
You only have 10 minutes to present before your Chamber group, networking organization or BNI (Business Networking International) group. You’ve never spoken before a group of diverse business peers before and don’t know where to start. If you do your job well, you’ll be well-remembered and well thought-of, but if you don’t…don’t worry – you’ll …
It cannot be denied that the presentation that uses PowerPoint has become standard and has been used everywhere, whether it is in government agencies, universities or in schools. The followings are some tips for making a good PowerPoint presentation, so that your presentation will be preferred and given applause by the audience. It is known …
