• Lucas Noah
• January 29, 2021
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The statement of intent is an excellent sales tool for establishing a number of things right at the beginning of your sales presentation. Firstly and most importantly it is used…

• Lucas Noah
• January 26, 2021
• 0 Comments

It’s important to remember, regardless of what you’re selling, is that you’re clients are going to buy you before they even think about what you’re selling – especially if you’re…

• Lucas Noah
• January 20, 2021
• 0 Comments

In the summer of 2008 a tall. well dressed man walked into my office to inform me about a new investment opportunity. It was an investment in a new type…

• Lucas Noah
• January 18, 2021
• 0 Comments

As a practitioner and student of Small Business Marketing, I was recently contemplating ways to enhance my business. I found it fascinating to realize that over 95% of my customers…

• Lucas Noah
• January 17, 2021
• 0 Comments

Feature-function-benefit selling presentations are effective because they work. For the purpose of brevity I will refer to it as “FFB” in this article. A professional sales training program will include…

• Lucas Noah
• January 16, 2021
• 0 Comments

By virtue of this meeting, I believe my audience are a crop of aspiring and emerging entrepreneurs who are ready to take their world by storm. So, I don’t see…

• Lucas Noah
• January 14, 2021
• 0 Comments

In the early part of the twentieth century there was a famous and powerful Master Mind group referred to as the “Big Six”. These men were of Chicago and its…