Lucas Noah
- February 4, 2021
- 0 Comments
One of the most important challenges for a presenter is first grabbing and then keeping the attention of an audience. If the presenter is unable to do this, the presentation…
- February 1, 2021
- 0 Comments
With large nationwide chains that dominate the market, small hardware stores sometimes have a difficult time being competitive. The key is to find a unique selling proposition for your business…
- January 29, 2021
- 0 Comments
The statement of intent is an excellent sales tool for establishing a number of things right at the beginning of your sales presentation. Firstly and most importantly it is used…
- January 26, 2021
- 0 Comments
It’s important to remember, regardless of what you’re selling, is that you’re clients are going to buy you before they even think about what you’re selling – especially if you’re…
- January 20, 2021
- 0 Comments
In the summer of 2008 a tall. well dressed man walked into my office to inform me about a new investment opportunity. It was an investment in a new type…
- January 18, 2021
- 0 Comments
As a practitioner and student of Small Business Marketing, I was recently contemplating ways to enhance my business. I found it fascinating to realize that over 95% of my customers…
- January 17, 2021
- 0 Comments
Feature-function-benefit selling presentations are effective because they work. For the purpose of brevity I will refer to it as “FFB” in this article. A professional sales training program will include…
