The first thing that you should know about business blogs is that they are no new inventions. In fact, they have been around for ages. It is only in the last decade or so that brands, marketers, and SEOs have realized the tremendous potential that they present.
With consumers moving away from annoying and intrusive ads, content marketing has become a viable channel to-
- Build credibility
- Drive targeted traffic
- Improve SEO metrics
- Engage potential customers
- Lead generation
- Activate sales channels
- Encourage repeat customers and purchases
drive real and targeted web traffic for a very long time. Agencies too are interested in consulting businesses to start and invest in their blogs as against a paid campaign. To understand how SEO and SEM can affect your digital marketing, please visit here.
There is almost a newfound interest among marketers to unravel how the right SEO and content strategies can power a brand’s blog. In fact, they have realized that a blog can help. In this article, we are going to offer the top seven tips that will help you set up your brand’s blog for online success.
List of 7 Tips to Set Up Your Brand’s Blog for Online and Digital Success
- Always focus on providing real and genuine value through your blog-
If your starting premise with a blog is to drive traffic or power SEO, you are going to get it all wrong. The first and last thing that your business blog should aim to do is to provide real, genuine, and credible value to your readers. This means the sole purpose of its existence should be to address issues, problems, and complications in your industry niche.
- Identify and speak to your target audiences only and not to everybody-
Many feel that it is all about driving as much traffic to your website as possible through the blog. Not quite. You see, even if you are driving less traffic, but that traffic is targeted, it will eventually culminate into more sales and revenues for the business. This is why creating a buyer’s persona and communicating in the right tone and style is critical for the blog’s success.
- Address the question- why should people read, engage and follow your blog?
Why do you keep going back to a specific news channel or a talk show host’s program? The answer is simple. You feel that the news channel or talk show host understands who you are and is able to help you with content that appeals to your interest. Make sure you are able to give people a hook that makes them keep coming back to your blog every single day or week.
- Take help from SEO, its tools, and strategies-
Remember, you are writing not just for actual human beings, but for algorithms and bots of search engines as well. Rather than fight SEO and its intrusions, make sure that you make it your best friend. A proper understanding of keywords, formatting, and grammar styles can help you rank your blog articles. It can also help shed light on evergreen topics and titles.
- Consistency is the key to strong blog performance-
If you post ten pieces of content in one single month and nothing for the next three months, can you imagine how your performance will be? Not good. This is why the key to blog success is consistency in terms of publishing the content. This helps improve indexing as well as gives your readers something to look for throughout the week. Make sure to post every single week.
- Feel free to highlight your brand’s work culture and employees-
Most brands forget that having a blog is a two-way channel of communication. Readers that are interested in your content are also interested in knowing who is creating them, what is your company like, and everything there is to know about your culture. Make sure that you are taking some time out and discussing these areas with your readers. This helps in engagement.
- Make your blog interactive by complementing it with live streaming-
Can you hold an interactive live streaming session with industry experts and then write a blog about it? Yes, you can. Your blog should never exist in isolation from your brand’s podcasts, webinars, or any other live streaming sessions. It should be very much a part of what you are trying to do. This helps in adding rich flavors and adding diversity to your blog content.
The Final Takeaway
A blog can be a real asset for a business. It is a real investment that can help you get favorable ROIs for a very long time. If you have any specific questions on how you should set up your brand’s blog and tune it for success, please let us know in the comments section.