Instagram has, in these years, emerged as the most successful platform for photos. What initially began as a small venue for a few thousand people who shared exciting content about their lives evolved into a platform with more than 300 million users (April 2015). That’s why we look at Instagram for business account. Due to Facebook’s acquisition of Instagram, more and more celebrities, bloggers, coaches, and companies became aware of the platform. Instagram for business account offers new marketing opportunities. The viral platform is perfect for increasing one’s presence globally, increasing reach, and brand name awareness. Meanwhile, an Instagram account belongs to any good online marketing strategy. Whether fashion bloggers, family businesses, YouTubers, local shops, or websites: Instagram for business account is used in many ways and offers the ideal opportunity to interact with the community and win them over. So, it’s important to look at Instagram marketing strategies for business. Let’s get started with this Instagram marketing guide.
Especially areas such as nutrition, health, and fashion are popular on the platform, but any company can gain more coverage regardless of the field of activity. Instagram is fundamentally different from social networks like Facebook and Twitter. The app is mainly used for producing proximity to users and thus is much more private than other social media channels. This is also reflected in the interactions. A recently published study shows that one can achieve over 50 times more business with followers on Instagram than on Facebook. Also, Instagram for business account is trending these days.
Instagram for business account continued
Gradually one builds his loyal community. The popularity of Instagram continues to grow, so you should take advantage of the platform itself by using correct Instagram marketing strategies. You have decided to read this article because you have recognized the great possibilities of Instagram and now want to get involved in the forum to acquire new customers, strengthen your brand image, or strengthen your community and expand. To succeed in Instagram, it’s simply not enough to just post pictures from time to time and “somehow” bring users to follow your Instagram for business account page. Instead, a creative and thoughtful strategy should stand behind marketing to achieve the desired results. The aim is to share high-quality content with long-term value and communicate in the right way.
For this reason, this article has been written. It will give you the knowledge needed to be successful on Instagram for business account. In the following paragraphs, I’ll provide you with the ability to ensure that you have success on Instagram in a compressed form. The goal is clear: more followers, more coverage, more awareness. This writeup is for you, whether you are working for a company, blogging, or building a viral fan page.
Differences to other social media platforms
Instagram for business account is based on visual content. Essential functions are limited to posting pictures and videos, finding just such content, and interacting with other people in the form of likes, comments, and links. There is no Facebook “Share” function. Instead, in an exciting post, other accounts are linked with an “@”. Then the linked user goes to the related content. At first, this form of sharing doesn’t seem practical. However, it can prove to be a more promising strategy than the Facebook “Share”-function because there is a straight connection between the users, which means that the recommendations are worth more.
Instagram also differs from other platforms because the profile of the account hardly offers settings. Only a short description of the face with one link is allowed. For this reason, you should not regard Instagram for business account as a hard-selling platform. The aim is to strengthen your presence and to establish personal relationships with your fans and followers. Hence, there is rarely direct sales via Instagram, but relationships with potential clients can, over time, lead to results such as building a newsletter list or attracting customers. This is one of the top Instagram marketing strategies.
Have a strategy – Instagram for business account
Before we begin to start up at Instagram for business account, it is essential to think about the goal we are pursuing with our Instagram account. Are you after reach and awareness or about strengthening your presence? You can only post appropriate content when you know what you exactly want. What image do you want to present your company or about yourself? What is your philosophy?
The Instagram marketing strategies is easily summarized in 3 points:
- Orientation: What kind of posts are you thinking about? What impression should your account give to the users? Should the posts motivate, provide a positive impression, tell a story? Become sure about your orientation. And in advance: No matter what direction you are choosing, make sure your content does one thing: Entertain!
- Regularity: Only those who are always present can leave a lasting impression in their followers’ minds. It does not help to come online once a month and upload ten images consecutively. Many accounts fall by the wayside because they do not pursue a long-term strategy.
- Interaction: To build your own Instagram community, the focus should be on interaction with the followers. Here it is not just about responding to their comments but to involve them directly in the content. How you perform these interactions, you will learn later in the article.
Instagram marketing strategies for business
There are several ways to draw the attention of users to yourself. Again, you should first focus on your target audience and think about what characterizes them. Then will be able to act specifically to corresponding users.
Preliminary said: You should not think to buy or invest in likes or Instagram bots. Purchased likes are worthless likes and only something for the eye. The users that will follow you are usually fake profiles or not related to your topic. They like and don’t comment.
Instagram bots take care of the activities of liking, following, and commenting. However, I advise you not to consider this option. Instagram does not like it when forced likes are generated and recognizes related activity. Also, the only authenticity can make the right users to followers.
Your “Instagram for business account” profile
When it comes to your Instagram for business account page, you can adjust little compared to your Facebook page. It is nevertheless essential to have a profile that makes an excellent first impression and conveys your message clearly at first glance. Once a person clicks on your face, they decide based on the description and posts whether the content is relevant to them and whether they will follow you or not.
At best, use your name or the name of your company, if it is available. If this is occupied, you should easily convert the name to be immediately brought in connection with your business.
The Instagram for business account profile picture
Instagram for business account profile pictures are displayed as a circle on Instagram. Make sure that despite the circle, everything necessary is recognizable. Use your logo or an image of your face, which is visible. Look directly into the camera. Take a 150×150 pixel image.
At best, the profile picture arouses curiosity as in the profile picture of Tai Lopez (@tailopez1), who has a sports car in his profile picture background. If you manage to arouse curiosity with your profile picture, then people who only see your profile icon will click on your channel to make it easier to see. They see your content and might follow you.
The description of your Instagram profile
Briefly describe your business. Point out the added value for the visitor. Your message must be recognizable so that visitors will have an incentive to follow you. In this section of your Instagram for business account profile, you can and should incorporate a link to your website.
Alternatively, you can also refer to a free course that you offer to anyone who enters the newsletter or inform the visitor about a current special offer. There should be a reward for clicking on the link. If necessary, use a link shortening service like bitly.
Maintain a pleasing composition of the description. Use the different lines of the biography to make your message clear. Depending on the image you want to communicate, you can also use appropriate Emojis (smileys).
Hashtags probably have even more important meaning on Instagram than on Twitter. They are used to search for relevant content and to be found with one’s posts. Who does not use them or uses the wrong hashtags probably won’t be found? So, when you write posts, pay attention to the choice of your hashtags for your Instagram for business account.
Take topics, relevant keywords that have to do with your business. When looking at Instagram marketing strategies a hashtag must also be searched for. Find the appropriate keywords and look at the number of used hashtags. Do not use hashtags that have nothing to do with the post or your profile. Don’t be afraid to use general hashtags. If you have an online store for shoes, tag your posts by default with #shoes, #fashion, #sneaker (when appropriate). People who are looking for this hashtag then come across your image. The competition is greater for you, but your image has a good chance to gain awareness. It must visually stand out, of course. This is very important for Instagram for business account.
How to find Hashtags
To find popular and promising hashtags, use tools like www.Hashtagscout.com or www.hashtagify.me. These websites will indicate relevant keywords for your posts or your search.
Be concerned about the choice of your hashtags. Use at least five hashtags per picture or video.
The more you use hashtags, the more you will be found. Don’t overload the text with it so that the viewer would be overwhelmed. Mix the keywords with your text. At the end of the post, you can use the hashtags intended to serve for the coverage. Continue to pay attention to relevance.
As with other tips in this article, it is a good idea to analyze successful Instagram for business account pages with similar content and, if possible, to take some of their hashtags.
Use popular hashtags like #picoftheday when your post allows it. Such keywords are often searched for. Create relevant content when a novel hashtag arises. Who does not remember the #icebucketchallenge? Take advantage of the entertainment factor to increase your awareness. Also, contemplate using specific hashtags for your brand. This makes an analysis of your fame easier and also helps to interact with your community.
Active advertising of Instagram marketing strategies
If one wants to get many Instagram followers and can not sufficiently rely on other social media channels, one needs to search for suitable fans for his profile. Therefore, it may be worthwhile to actively search for matching users who by their posts, preferences, and interests match with your account. Most likely, these are also interested in your page.
You are using the hashtag function search for matching content associated with your product or your activities. Begin to like the images of users and leave well-intentioned comments. When making such an interaction, the other person gets a notification and, in most cases, looks at your profile. Avoid looking “spammy”. You can also follow other people for some time to see if they will do the same, and after some time, you unfollow them in the hope that the user will continue to follow you. This tricky kind of advertising is not suitable for every business, but it can be quite helpful initially.
Commenting and liking, however, should belong to your standard tasks. The goal should not necessarily be to get as many users as possible, which is unfollow after some time. Rather the aim is to establish a stable “tribe”, which is interested in your content. Actively canvassing followers is more time-consuming, but it can help you gain quality followers who have a genuine interest in your content and eventually become real customers. Incidentally, too much liking other content is considered spam by the servers, and you are usually blocked for 12 hours. So, search deliberately for matching profiles and focus on quality rather than quantity for your “Instagram for business account”.
Passive advertising ¬- Instagram for business account
It’s simple: You are displayed by your hashtags and your content in a search. Users click on your image, depending on the post, then read the text and click on your profile. Maybe they like your content, and they become followers.
Collaboration with other profiles
This method is often overlooked in Instagram marketing strategies. However, networking can be extremely useful. In addition to the interaction with other followers and potential followers, you should also get in touch with profiles that are similarly oriented as you. The mutual sharing of the fan base should not trigger envy for you.
Suppose you own an Instagram page which creates motivational quotes and has a few thousand followers. Contact a similar page with a similar follower count and propose a mutual shoutout. This proposal says nothing more than, “I have a group of people who are interested in your site, and you have a group of people who are interested in my site. Why don’t we just let them know about it and let our follower base grow significantly?“. You can also refer to a recent and exclusive offer of a different profile that can help your followers. In return, the owner of the other side does the same for you.
However, never impose content on your followers of Instagram for business account.
Ask yourself who deals with your topic. Consider a collaboration with other profiles even if they have fewer followers than you do. First, look at relevance for the subject and only then look at the number of followers. Make sure you get mentions and shoutouts.
Collaboration with other profiles continued
To obtain the corresponding actions by larger channels is more difficult, but not impossible. Moreover, there can be a rapid increase in your follower count when a large site advertises your profile. Therefore, consider how to present your topics to larger channels. In general: Give before taking. Before you come into contact with a site, you promote them. Create a post and link to them. This will not go unnoticed. After some time, contact the owner of the larger profile.
What do you have that you could give the respective operator of the site? For example, if you manufacture fashionable pants, consider sending them to some of the most famous fashion bloggers on Instagram. Such guerrilla marketing is perfect for your presence since the corresponding posts, in this case, are directly related to your product. Certain channels offer paid shoutouts. However, this is a personal decision and depends on your budget. But if you can do it, it’s better for your Instagram for business account.
Cross-promotion – Instagram for business account.
Instagram marketing strategies should be one element of a good online marketing strategy. At best, you are present on Facebook and Twitter and use Instagram as a supplement. It offers itself generally to connect the Instagram account with the Facebook page. Your Instagram account gets additional traffic from the other channels and your website.
Ensure that you publish exclusive Content on Instagram that differs from the content on the other social media channels. Avoid identical content. If you are, for example, a blogger, then you can inform your Facebook fans and your Twitter followers that a new product is available. But such posts have no place on Instagram. Here you have the chance to appear much more personal.
Instagram posts are snapshots in most cases. If you are a business, then show your employees at work funny snapshots and present your product as it is used in everyday life. Instagram is about a tangible connection to the brand, the company, or the person behind the profile. Shots from the private lives are therefore useful if you are, for example, a coach. People do not like to buy from cold, faceless brands, but from other people. Promote your Instagram for business account posts on Facebook and Twitter and embed it into your web page if possible.
Creating Content – The perfect post
Instagram is all about “Visual Storytelling” and “Branded Storytelling”. As you may know, the best sellers tell stories about the product instead of conveying facts. They use emotional factors to attract customers. With Instagram, you can tell a story about your company and stay in the minds of people creatively.
Your focus is on the followers. You must ensure that you create content that will appeal to your followers and is tailored to them. Be careful to post relevant, entertaining, and authentic content. Convey a unique perspective on the world that appeals to your followers. Show who you are, what kind of people are behind the company, with what creative ideas you can entertain.
Ensure small, everyday news, which one only learns on Instagram. Post different kinds of content. Pay attention to current trends like new and popular hashtags and write a post about it.
Pay attention to the image you want to communicate and only post if there is something to post. No matter what kind of photo you make, it should be entertaining and, above all, be designed so interesting that the user gets stuck on your content when scrolling through their newsfeed. Connect good content with good images and good text. Generally, aim to have an interaction with Instagram for business account users.
The right time – Instagram for business account.
Look for the right timing for the publication of content. Instagram is always up to date. The new posts appear at the top of the newsfeed and get the most attention. Know your target audience and think about when you can achieve this. So, when is your audience looking at Instagram? If your viral page is aimed at online students in the morning, you should post in this period. However, if you have 9-to-5-jobbers as a target group, you should write more posts after work.
The typically recommended times are generally 7-9 clock (breakfast time), 11 to 14 clock (lunch), and 17 to 20 clocks (after work). The best interaction rate with Instagram is 17-18 clock. There is no general rule here, so it is convenient to test out different times.
This Instagram marketing strategies article is not concerned with the question of how to publish the prettiest pictures. Basically: The images must look good. The aim is to create eye-catchers, which arouse the curiosity of your followers. Instagram is to be regarded as a sort of photo album. Your picture must ensure that users take the time to look at it more closely. The same goes for video. Look for good image quality and good editing. In general: High image quality = more success. That’s why it can be useful to edit photos on the PC before you post them. The photo must be convincing in content and visually; otherwise, the content and hashtags are useless for your Instagram for business account.
Mix up the nature of your posts. Use snapshots, videos, funny pictures, artistic posts, creative posts, and images that show how ordinary people use the product. Here also offer collaboration with followers. If you produce a drink, then take a picture of a follower, showing how a few people at a festival drink the drink. Do not underestimate the power of such images.
Experiences are becoming increasingly classified as a product per se. So, if you post pictures of authentic experiences like a party, then looking at the product is subconsciously connected with a corresponding feeling.
Stand out with your Instagram for business account content, stand out from the crowd. Use your unique selling proposition, tell stories, and entertain people. Example: A company from the United States that manufactures pens. Much of their Instagram marketing is to post great drawings that are made with their pens. The pens are in every image. Depending on their orientation, they can also consider quote posts or put their statements as text on their images. Example: @Foundrmagazine
There isn’t much to say about the text itself. Instagram is primarily concerned with visual messages, and the choice of your text is heavily dependent on your orientation and intent. Switch between long and well-structured texts and having posts with only one or two sentences that underline the picture or ask for something. You can also use the location information to convey additional information. Choosing your location can also influence the number of your interactions, expand the reach of posts, and make your account better known.
Interaction with followers – Instagram for business account.
There are a different of ways to communicate with Instagram for business account users. Again, and again, smart profile operators come up with new ideas to inspire the Instagram community. In general, the interaction with the followers is extremely important since a strong personal connection is established. It is necessary to aim at interaction with the users. Each post is another chance for interaction.
Here are some examples:
- Hold a contest. The price should be well worth the participation. Provide an incentive. For example, give away a new smartphone. Those interested must like the picture, mention three other people in the comments, and follow your channel to win it. This kind of competition can bring you a lot of followers with Instagram marketing strategies.
- Start competitions. Inspire your Instagram for business account followers to be creative and set a task. Your users should address a particular topic in an image and then mention @yourinstagramname or use certain hashtags. Such competitions can spread like a leaf fire since your followers’ posts are perceived by their immediate circle of acquaintances. You can connect such a competition with voting and let the community determine the winner. User-Generated content is one of the best means to gain awareness and to strengthen your presence.
- Make your followers famous by posting their pictures on your site when the corresponding post has something to do with your product or service. Make sure to be mentally close to the customer.
- Mention your followers in your posts.
- Ask your Instagram for business account followers for their opinion about a product. Even better: Let your followers share something about themselves. If you sell ice cream, then you ask what kind of ice cream your audience likes best.
- Answer as many comments as possible and as quickly as possible. Have a real conversation with your target audience and promote mutual communication.
- Use posts that are aimed at getting alike. Example: “Like, if you love green smoothies. “
- Use post aimed to obtain comments. These types of posts ensure high interaction among themselves. Use “Caption This” -Posts (“find a heading”) or leave sentences to be completed by comments. There is a chance that additional linking follows. Example: „If I were a millionaire, then __________ “
Create posts that aim to ensure that users link one or more users. Example: “Tag a friend who will be successful.”
That was all the necessary information that is needed to build a strong Instagram profile over time. Now it’s your turn. The steps that you have read here will do you no good if you do not apply it. Therefore, invest your time in the appropriate Instagram marketing strategies and recruit active users.
Finally, it should be mentioned that a thriving Instagram for business account profile with thousands of followers does not come overnight. It takes time to build your “tribe”. The key to success lies in regularity and the motivation to create interesting content and inspire new content again and again. This is the only way to build a successful Instagram account and to keep it alive.
Gradually you will build up an account, which attracts more and more users over time interested in your content and your products. Behind your posts, there should be a marketing plan, and content should be considered carefully. Do not post things that you randomly think of, but things that reflect your projects. Think about the steady improvement of your content and be inspired by other channels. Every day, new ideas for posts appear, and you can benefit from them.
Pay attention to high-quality content and take the chance of viral marketing to increase your name recognition on the Internet. Stick to your Instagram marketing strategies, and after some time, you will have an Instagram for business account profile with your little community.