What is advertising? It is hard to find a satisfactory definition of advertising. A picturesque way of putting it is to call it business imagination, an imagination that sees in…

If you have been involved in giving PowerPoint presentations, either for business and marketing purposes or in an educational context, you will be well aware of the importance of good…

Growing Up Klein, born November 19, 1942, was taught by his mother to love fashion. He would often accompany her when she went shopping in New York City for affordable…

Salespeople should know that a walk around isn’t just a presentation, it is a chance to discover the customer’s needs and turn your product or services features into a benefit…

Before launching an online business the entrepreneur must build a lucrative website that showcases his business goals and the kind of products he or she is going to offer. The…

What sets the best presentations and briefings apart from the mediocre ones? It’s the presenter of course. No amount of slides and no script can do what the presenter themselves…

Have you ever wondered what the 4 most important resources in any given economy are? They go as follows: 1. Land – which includes all the natural resources that go…